The Power of Leaders in Digital Business to bring Positive Change to the World: A Common Purpose

Rowdy Bijland | January 25, 2024 |

The Power of Leaders in Digital Business to bring Positive Change to the World: A Common Purpose

In the dynamic landscape of the digital age, leaders in digital business are positioned as powerful agents of positive change. Through their visionary thinking, innovative strategies, and commitment to driving sustainable business value, they have the unique ability to create meaningful impact for both people and the planet. Digital business leaders possess the power to bring about positive change and leave a legacy of purpose through various disruptive and transformative initiatives.

Harnessing Technology for Social and Environmental Impact

Leaders in digital business have a profound opportunity to leverage technology for the greater good. By harnessing the power of emerging technologies such as artificial intelligence (AI), blockchain, and the Internet of Things (IoT), they can address societal and environmental challenges in innovative ways. For instance, they can develop platforms and applications that enable access to education, healthcare, and financial services for underserved populations.

Khan Academy

An example of this is Khan Academy, a non-profit organization that provides free online education to millions of learners worldwide, breaking down barriers to learning.

Driving Sustainable Practices through Supply Chains

Digital business leaders recognize the significance of sustainable practices in their operations and supply chains. They understand that responsible sourcing, energy efficiency, and waste reduction are not only environmentally beneficial but also financially advantageous.


Patagonia, a renowned outdoor apparel company, is a prime example of a digital business leader committed to sustainability. They have implemented initiatives such as fair trade practices, using recycled materials, and encouraging product longevity through their "Worn Wear" campaign.

Fostering Social Impact Investing and Philanthrophy

Digital business leaders have the capacity to influence investment decisions and mobilize resources towards socially impactful ventures. Through impact investing and philanthropic initiatives, they can support organizations and projects that drive positive change.

Chan Zuckerberg Initiative

For instance, the Chan Zuckerberg Initiative, founded by Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, focuses on addressing pressing social issues through investments in education, science, and healthcare. Their commitment to long-term sustainable impact exemplifies how digital business leaders can make a difference beyond their own ventures.

Embracing Corporate Social Responsibility

Digital business leaders understand the importance of aligning their business goals with corporate social and environmental responsibility (CSR). By incorporating CSR into their corporate DNA, they foster a culture of ethical practices and community engagement.

Google, through its "" initiative, dedicates a portion of its resources and expertise to addressing global challenges such as climate change, poverty, and access to information. Their commitment to "doing good" while driving business growth exemplifies how digital business leaders can create shared value.

Encourage Open Innovation and Collaboration

Digital business leaders recognize that collaboration is key to solving complex global challenges. They actively seek partnerships with organizations, governments, and communities to foster innovation and drive positive change.

Partnership on AI

An exemplary illustration of this is the "Partnership on AI" initiative, which brings together tech giants such as Amazon, Google, and Microsoft to collaborate on the responsible development and deployment of artificial intelligence (AI) technologies. Through collective efforts, digital business leaders can shape the future of technology and ensure its benefits are accessible to all.

Digital Business Leaders harness their Power to pursuit Positive Change

Digital business leaders possess a unique power to drive positive change, create meaningful impact, and generate sustainable business value. By harnessing technology, driving sustainable practices, promoting social impact investing, embracing corporate social responsibility, and fostering collaboration, they can transform industries and shape a better future for people and the planet. The given examples demonstrate their ability to go beyond profitability and make a lasting difference in society. As the digital age continues to evolve, it is crucial that digital business leaders harness their power responsibly and continue to prioritize the pursuit of positive change for the benefit of all.

About Rowdy Bijland

Rowdy is a strategic and creative thinker. He acts as a digital business partner with the mission to support leaders, their teams and organizations, to drive digital business strategy, innovation and transformation, with the aim to maximize potential and to contribute to the creation of sustainable value and meaningful impact. Recently, he released his first publication “Digital Disruption: A leader’s Guide for Business Development in the Digital Age” which is available at Furthermore, Rowdy provides 1:1 digital business coaching for leaders worldwide. He is also moderator and keynote speaker for companies and organizations.

To connect with Rowdy please follow him on Linkedin or send him an e-mail at